On February 9, 2010, HBO held a premiere for its highly anticipated new series ‘How To Make It In America’ at the Landmark Sunshine Theater in New York City’s trendy Lower East Side. The Screening Premiere was followed by a star studded Party at The Bowery Hotel. Among those in attendance were cast members - Bryan Greenberg, Victor Rasuk, Luis Guzman, Lake Bell, Scott “Kid” Mescudi, and Eddie Marrero among others. Also in attendance were Executive Producers Stephen Levinson, Rob Weiss, Ian Edelman, Julian Farino, Jada Miranda, and Mark Wahlberg, and HBO President Richard Plepler. Below are pictures from that event.

About the Show

How to Make It in America follows two enterprising Brooklyn twentysomethings as they hustle their way through New York City, determined to achieve the American Dream. Trying to make a name for themselves in New York’s competitive fashion scene, Ben Epstein (Greenberg) and his friend and business partner Cam Calderon (Rasuk) use their street knowledge and connections to bring their ambitions to fruition. With the help of Cam’s cousin Rene (Guzman), who is trying to market his own high-energy drink, and their well-connected friend Domingo (“Kid Cudi”), the burgeoning entrepreneurs set out to make it big, encountering obstacles along the way that will require all their ingenuity to overcome.

How To Make It In America, Broadcast Series Premiere, Sunday, February 14, 2010 at 10:00 p.m. on HBO.

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